Cheryl Teo is the youngest of the four Teo siblings and the last to officially join E-TECH Building Services. She is a highly independent individual and wanted to explore the commercial world outside the family business sphere which explains why she opt to gain marketing exposure from the external private sector before returning to the family’s nest.
Cheryl is a graduate of Curtin University of Technology (Australia) with a Double Major in Marketing & Finance. Fresh out of University, she initially commenced her career as a Brand Executive in a local Chinese Toy Company with business operations, factory and warehouses in Singapore & Malaysia. The Company, boasting of a workforce of more than 100, held exclusive distribution rights of many strong brands and have strong retail network in major departmental stores, retail chain stores & neighborhood stores.
Armed with her marketing experience, Cheryl moved next to handling Regional Business Development for Distributors and Franchisees across Asia-Pacific & Europe. Her work involved representing two public listed companies with Headquarters in Japan & Singapore. The Japanese firm is the largest towel maker & wholesaler in Japan with manufacturing plants in Japan, China and Thailand whilst the Singapore company is the global leader in high-end health and life-style products endorsed by A-listed Hong Kong movie stars. Cheryl joined E-TECH to handle the F&B segment of the family business in 2011 and now also oversees the internal audit and business strategies of E-TECH Building Services business operations.
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